Call tracking works by assigning unique tracking numbers to those specific marketing assets you want to track call activity from. These tracking numbers can be placed in a static or a dynamic way:
Static Tracking: In Static Call Tracking, you can generate unique tracking numbers from a call tracking solution and place them directly to the marketing sources (print ads, newsletters, Facebook posts, etc.) you want to measure in terms of inbound calls.
Dynamic Tracking: Dynamic Tracking works by placing a tracking script on your website, so that every time a user visits your web property, the code replaces the phone number that is displayed with the respective tracking numbers assigned to specific marketing sources. These numbers forward- seamlessly for the user- calls to your business and capture call data, providing detailed analytics about the calls.