How Call Tracking Works

Call tracking works by assigning unique tracking numbers to those specific marketing assets you want to track call activity from. These tracking numbers can be placed in a static or a dynamic way:

Static Tracking: In Static Call Tracking, you can generate unique tracking numbers from a call tracking solution and place them directly to the marketing sources (print ads, newsletters, Facebook posts, etc.) you want to measure in terms of inbound calls.

Dynamic Tracking: Dynamic Tracking works by placing a tracking script on your website, so that every time a user visits your web property, the code replaces the phone number that is displayed with the respective tracking numbers assigned to specific marketing sources. These numbers forward- seamlessly for the user- calls to your business and capture call data, providing detailed analytics about the calls.