Global Call Tracking: First and foremost, you need to make sure that the service providers in your list offer toll-free and local tracking numbers for the country or region you are running your marketing campaigns. In general, there are software providers that offer a pool of local and toll-free numbers for many countries around the globe. You simply have to cross-check that your country/region is on their list.
Dynamic Numbers: Make sure that your call tracking software utilizes Dynamic Number Insertion Technology. This way, it can dynamically swap your business phone number with tracking numbers on your website and reveal the keyword, landing page, campaign, or any other source that inspired the caller to pick up the phone and call your business.
Reports & Analytics: Call Analytics reports are the be-all and end-all for every call tracking and analytics software, helping businesses unveil significant customer insights that should be taken into account while planning your advertising strategy. You have to make sure that the call tracking platform you select certainly includes acquisition and behavioral reports. Acquisition reports dictate your most effective marketing campaigns that drive valuable phone leads, while the behavioral reports reveal essential information for your target audience (demographics etc.).
Integrations: Integrations with other apps and tools (Hubspot, Salesforce, Zapier, etc.) are another point you should pay attention to while assessing a call tracking software. A call tracking software that sends call data to your CRM helps you map your customers’ online and offline journeys and adjust your marketing strategy in order to convert them more easily. Therefore, make sure that the tool you use integrates with the call tracking software you choose.
Add-ons: Call add-ons can really boost your call tracking setup, thus you shouldn’t disregard them. They are really helpful in the operational aspect of your business preparing call agents, routing calls to the proper sales representatives, and monitoring conversations so that you provide an enhanced experience to the customers reaching your business by phone. The most useful add-ons are call greetings, call recordings, whispers, transcriptions, voicemail, and call surveys.