Call Tracking Pricing – 3 Points To Consider

Pricing is an important factor in the process of choosing your call tracking service provider. You have to make sure that you get all the features you need without having to pay a fortune for them. In the market, there are affordable and efficient call tracking solutions to measure your call activity. You only need to look for them. Moreover, what you should have in mind is that call tracking pricing is heavily dependent on the country where you are seeking to track calls.

For the majority of call tracking service providers, pricing comprises of the following costs:

Base Fee: As a general rule, call tracking phone companies offer different pricing plan options, scaling on business needs. Typically, there are plans for small businesses with modest needs in terms of features and add-ons, for businesses with more advanced requirements and for large enterprises that may need even custom solutions. Depending on the category your business belongs to and to what extent you want to deploy call tracking, you choose the most appropriate plan. According to your selected plan, you will be billed with a base fee on a monthly basis. Flat fees typically range from $45 to $250.

Cost per Τracking Νumber: This cost depends on the quantity of tracking numbers a business will use, according to which channels and to what extent (source or session-based insights) wants to track inbound phone calls. Additionally, costs per tracking number are dependent on the country or region you want to track call performance. In general and on a global scale, call tracking phone numbers vary between $2.50 to $7.99.

Cost per Μinute: There is a usage fee that is calculated based on rates that are charged per minute (for the region of your choice), multiplied by the volume of incoming calls your business gets. Generally, cost per minute pricing comes in at a range of $0.025 to $0.499 per minute . However, apart from the region or country, one more key differentiator in call rates charged is the destination a call is routed. Normally, inbound calls forwarded to landlines cost less than those routed to mobile destinations.

On the other hand, there are call tracking platforms, like ours, that charge per answered call, not per minute talked. Taking into account that a typical call to a business for information on a product or service will last at least 2-3 minutes, pay per answered call might be the most beneficial pricing option. In any case, once you know the average duration of the calls reaching your business, you can evaluate whether pay per minute talked or answered call is the most suitable pricing option for you.